Carriers have offered connectivity services based on traditional TDM, Frame Relay and ATM for many years. However customers now use Ethernet as the interface of choice for virtually all services and applications. The cost of operating separate networks to provide each service, as well as the need to sell higher bandwidth services than can be offered with traditional networks, is forcing carriers to move to newer, more cost effective technologies, namely Ethernet, Backbone Bridging, IP and MPLS.
Ethernet and IP have allowed networks to deliver high bandwidth and new services with greater flexibility, while MPLS has allowed these new services to become more "carrier-class", offering the connection-oriented behaviour, quality of service, and reliability normally associated with traditional technologies. However the signalling and routing costs of MPLS and layer 3 solutions have still been significant, which has lead to the development of other layer 2 Provider Backbone Transports (PBT) and Provider Backbone Bridging (PBB) solutions for small to medium scale carrier metro services.
The Metro Ethernet Forum has evolved a set of standard service definitions for the kinds of Ethernet services customers now require. These can deliver services between sites that look to customers like end to end Ethernet. For carriers they can emulate other traditional TDM services over the same infrastructure and deliver all services over a common unified network by adding Pseudo Wire Emulation edge to edge (PWE3).
This course provides a fast overview of the concepts and terms used in the description and operation of Metro Ethernet Services. It identifies the key advantages and opportunities to sell these services, compares them with other competing technologies and offers an understanding of how to present the positive benefits of Metro Ethernet Solutions.
Anyone interested in the Sales and Marketing aspects of Metro Ethernet Today.
A background in technical sales or marketing, and the will to learn about new technology.
Module I: Next
Generation Carrier Network Concepts
- What services
carriers need from their infrastructure
- Bandwidth for services
- Customer Interfaces
- Carrier Network Interfaces
- QoS and Protection for Service Level Agreements
- Evolution mechanisms for service development
- Services to
be delivered
- Migration of existing TDM using emulation
- Business Ethernet LAN services
- Customer VLAN
- VoIP, IPTV and Triple Play
- Quality and
Protection Demands
- Access and
Core divisions
- Identifying
the User Network Interface (UNI)
- Private
networking needs: at layer 2 and/or Layer 3
- Security and
isolation
- Managing the
services
Module II: Services
that Customer Want to Buy
- Virtual
Network Services
- Service reliability
- TDM and other
Legacy Services delivered over new interfaces
- Ethernet
Service compatible with Customer LANs
- Point to
Point Services between sites to interface to LANs
- Point to MultiPoint
Services to deliver IPTV
- MultiPoint to
MultiPoint Services to look like LANs Covering Many Sites
- Physical
Interfaces that Match their existing equipment
- Quality of
Service Guarantees
- Service Level
Agreements that Guarantee Uptime and reliability
Module III: Key
Ethernet Technical Concepts
- Ethernet
Speed Evolution to 10Gbit/s and beyond
- Impact of
Optical transmission
- Removing the
distance limitations
- Ethernet
switching
- VLANs and
Spanning Trees
- Ethernet
Addressing
- Multicasting
- How QoS is
delivered
- Aggregation
and How it Works to deliver reliability
- MPLS and
Customer Label Switching
- Virtual
Private Networks
Module IV: Selling Metro
Ethernet Service Solutions
- Selling
solutions for TDM Legacy Traffic
- Deploying
Pseudo-Wire Emulation Edge-to-Edge (PWE3)
- Selling point
to point E-Line Services
- Selling
Multipoint E-LAN Services
- Selling
E-Tree Services for IPTV Streaming
Module V: Case Studies
and Workshops
- Analyzing the requirements
- Selecting potential solutions
- Presenting the solutions
- Handling the Negatives
- And more...
Instructor-Led with numerous case-studies and exercises.
BTS always provides equipment to have a very successful Hands-On course. BTS also encourages all attendees to bring their own equipment to the course. This will provide attendees the opportunity to incorporate their own gear into the labs and gain valuable training using their specific equipment.
