Website: http://www.btstraining.com
Toll Free: 1-877-Info2Day
Email: info@btstraining.com
Understanding
Metro Ethernet Services
for Sales and Marketing Professionals
 
Course Description
Carriers have offered connectivity services based on traditional TDM, Frame Relay and ATM for many years. However customers now use Ethernet as the interface of choice for virtually all services and applications. The cost of operating separate networks to provide each service, as well as the need to sell higher bandwidth services than can be offered with traditional networks, is forcing carriers to move to newer, more cost effective technologies, namely Ethernet, Backbone Bridging, IP and MPLS.

Ethernet and IP have allowed networks to deliver high bandwidth and new services with greater flexibility, while MPLS has allowed these new services to become more "carrier-class", offering the connection-oriented behaviour, quality of service, and reliability normally associated with traditional technologies. However the signalling and routing costs of MPLS and layer 3 solutions have still been significant, which has lead to the development of other layer 2 Provider Backbone Transports (PBT) and Provider Backbone Bridging (PBB) solutions for small to medium scale carrier metro services.

The Metro Ethernet Forum has evolved a set of standard service definitions for the kinds of Ethernet services customers now require. These can deliver services between sites that look to customers like end to end Ethernet. For carriers they can emulate other traditional TDM services over the same infrastructure and deliver all services over a common unified network by adding Pseudo Wire Emulation edge to edge (PWE3).

This course provides a fast overview of the concepts and terms used in the description and operation of Metro Ethernet Services. It identifies the key advantages and opportunities to sell these services, compares them with other competing technologies and offers an understanding of how to present the positive benefits of Metro Ethernet Solutions.
Students Will Learn
Target Audience
Anyone interested in the Sales and Marketing aspects of Metro Ethernet Today.
Prerequisites
A background in technical sales or marketing, and the will to learn about new technology.
Course Outline

Module I:   Next Generation Carrier Network Concepts

 

Module II:    Services that Customer Want to Buy

 

Module III:    Key Ethernet Technical Concepts

 

Module IV:    Selling Metro Ethernet Service Solutions

 

Module V:   Case Studies and Workshops

 

Delivery Method
Instructor-Led with numerous case-studies and exercises.
Equipment Requirements
(This apply's to our hands-on courses only)
BTS always provides equipment to have a very successful Hands-On course. BTS also encourages all attendees to bring their own equipment to the course. This will provide attendees the opportunity to incorporate their own gear into the labs and gain valuable training using their specific equipment.
Course Length
2 Days

Website: http://www.btstraining.com
Toll Free: 1-877-Info2Day
Email: info@btstraining.com